Stand By Your Brand

There’s a new site out there called She Posts and it’s getting mixed reactions. The tagline has one word that bothers me – Gossip. Not a fan of the word and to me, it means potential trouble.  It means that something may be written on there that could potentially hurt someone else.  Whether that happens or not, I don’t know. The site is very new so I hope that won’t be the case for the future because I see the site doing great things.

When asked about the site by Amy (ResourcefulMommy), Esther replied with this tweet:

Which could be very cool. My only problem with the site at this point is that A) she has a few facts wrong under the different categories (but she told Amy she is making edits) and B) I don’t like my name being on the site….but probably not for the reason you are thinking.

There’s a reason I don’t often write about many of my trips. The truth is, I hate the feeling of “flaunting”.  I know my nonblogging readers would love to hear about my trips but I also know that there are so many bloggers who would love to get a chance to go on some trips and don’t get to (and I refer many when I can’t attend) so I’ve just always felt like they are trips that don’t need extra attention here on my blog.  That also means that I prefer them not being broadcast anywhere else either, especially in list format.  I personally feel like it just excludes those who didn’t get invited and after hearing a few bloggers talk yesterday, my feelings are confirmed.

I wish Esther the best with the site and it’s success!!!  Now that my feelings about the site are out, I’d like to focus on something else.

When some tweets were coming out about the site and all the different brands that bloggers work with, I got a few emails from newer bloggers stating their feelings of intimidation and uncertainty.   These bloggers feel as if they can’t (or perhaps  shouldn’t is a better word) be representing several brands because of fear of backlash from those “haters”.  All these feelings because a couple of people hate that brand or  people tweet certain things about representing multiple brands.  This is why I always stress the importance of choosing brands carefully. It’s important for you to know the brand you’re working with.  If you are proud of the brands you choose to represent, whether that be through giveaways or through spokesperson campaigns, you shouldn’t let those “haters” intimidate you.   If you are ethical and truly love the brand, there should be no worries.  Be proud of who you work with, stand by your brand.

If you only are representing multiple brands to get free stuff, you are what we all look down at.  You are what makes the rest of us, who work so hard for our reputation, look bad.  And if that is you, then yes you need to reevaulate your priorities and the brands you are working with.

I am proud of ALL the brands I work with.  You might not like this brand or that one for your own reasons, but if I’m writing about them, I do.  I’d  hope that everyone can respect each other and their choice of brands and always remember to choose your brands carefully.

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Comments

  1. 1


    Louise says

    I just heard about the site yesterday and took a look at it and felt myself sink lower and lower with my self esteem. You give great advice though and there are some great changes coming on my site next month. I’m really excited about it. I just have to remember to be proud of what I do.

    Yesterday, I took 1500.00 worth of products that I have gathered from my blog over to the local Domestic Violence Shelter, and that is because of my blog. So I need to not worry about trips, and who is representing what company and just focus on the good that I can do thanks to this community.

    Thanks for your great advice!
    .-= Louise´s last blog ..Nature’s Own Breads, Bagels, Sandwhich Rounds and More #giveaway =-.

    • 2


      A Cowboy's Wife says

      I truly hope that you don’t let lists,etc get you down. They are not worth anyone’s time to be honest. It took almost two years for big things to start happening to me so I know exactly how it feels to be on the other side of the spectrum. Keep doing what you’re doing and do it well and there’s no telling what will come of it!! Good luck!

  2. 3


    Cat says

    I guess I’m in the minority here, but I don’t let the lists get me down, I actually think it’s great to see what other bloggers are involved in and what brands they align themselves with. Sure it can be a little disheartening to see the same name or two on every list, but they earned it and worked hard to achieve success with their blog, so why not. It’s also a great way to see what companies are reaching out to bloggers and if they are a brand you truly love and believe in, well, don’t just look at the list with envy, go introduce yourself to the company and take the step towards becoming involved.
    .-= Cat´s last blog ..Wordless Wednesday Local View – The Windy City =-.

  3. 5


    sommer says

    Lori,

    I first was alerted to the site when I read @jessicagotlieb tweet about it and my response was

    a)good for the moms/women b)good for the brands doing this c) I want to meet with Kashi

    LOL! I like what you write because even amongst those of that do attend these trips and become choose are brands carefully there are brands I would love to work with and I wonder how I miss the opportunity or how I need to help them find me. So even those that are new should know that all of us feel intimidated by the “lists” .

    What I think the lists do (which are not up to date and include all events) that I like to focus on is seeing the brand begin to engage and learn from the blogger and those of us in social media. I find that exciting. I know some wonder if it is of value and if honest engagement is taking place and I know from what I’ve personally experienced – honest engagement is taking place.
    .-= sommer´s last blog ..Fords Consumption Reduction =-.

  4. 6

    Just reading about this blog now. Took a quick peek and realized that it’s pretty much a rehashing of what’s going on the mom blogging world. If they start to get too personal about people in particular, then that’s an issue. I enjoyed reading about the events because I like to know what brands are supporting bloggers. It’s a goal for me to achieve if as you said, the brand is a good fit for me.

    People have to recognize that you work for all that you get. If they don’t like it, that’s their problem!
    .-= ConnieFoggles´s last blog ..Promo Code For InSwimWear.com =-.

  5. 7

    I would love to hear about your trips. Of course I may feel a tad bit jealous, but I love hearing about bloggers succeeding and getting to do fun things. I dont have any experience with brands yet. But I cant wait til I do!! =)
    .-= Stephanie@The Blue Zoo´s last blog ..A Long Road Ahead Of Him =-.

  6. 8


    corrin says

    I’ve been blogging for almost 9 years and I’ *still* flounder, so I can imagine how new bloggers feel, especially those who entered into blogging as a career/income source. The lists of bloggers and the brands they represent on She Posts was an eye opener for me. My issue isn’t with the bloggers, I’m happy for them and their experiences, but I do believe that there is a limit to the number of brands that a blogger can legitimately endorse. I frequently wonder why companies don’t branch out more when seeking representation from bloggers. From my marketing experience, if I’m company X, I don’t necessarily want to partner with bloggers that are also representing company Y and Z as well. I’m sure that view would change if I were one of the bloggers being chosen over and over again. :-D
    .-= corrin´s last blog ..Flowers from Strangers =-.

  7. 9

    So far I like the site and what it’s doing. I feel it brings a level of transparency that’s been missing. Maybe that’s not the right word. As far as listing the sponsored trips goes, I think it might help level the playing field a bit. So many of the newer bloggers have a common complaint that the same people go to the same events. A lot of that, IMHO, is laziness on the part of the PR doing the inviting. Having some of the junkets listed out lets everyone see the commonalities and perhaps enlighten the PR circles that fresh voices might be in order. New bloggers can see what companies are taking a social media approach and get in touch to express interest. I do agree about the gossip part, that might be opening a Pandora’s Box but only time will tell.
    .-= Melanie @ Mel, A Dramatic Mommy´s last blog ..I Hope She Can Take A Joke =-.

  8. 10


    Lee says

    I fully agree that mainly, lists just hurt feelings. I’ll check out Esther’s site though, hadn’t seen it before.

    Lee
    .-= Lee´s last blog ..Tune Into MySentimentExactLee Web Show Thursday April 1st 10PM EST! =-.

  9. 11


    Andrea H says

    Lists just make me feel inadequate so I avoid them. I probably won’t give the site 2 minutes of my time. LOL

  10. 12

    Great post :) I love how you write and word things. I don’t really care about She Posts. I think it is an interesting site and I read it occasionally.
    .-= Shop with Me Mama (Kim)´s last blog ..The Lee Slender Secret Nassau capri Review & TEN Giveaways!!! =-.