There are two main reasons why you should know your blog’s key demographics, for yourself and for advertisers.
Knowing your readers a little more can help you determine what topics you might want to talk about. For example: When I started my food blog, I did a lot of cooking from scratch type recipes that take time. They were great and well received but once I saw the results of my demographic survey, I knew that I needed to make a few changes. Over 50% of my readers are moms who work outside of the home and don’t have time to cook from scratch. I then decided to start sharing recipes that were fast, easy and usually under 6 ingredients. Once I did that, I noticed my numbers went up. And by numbers, I mean my traffic and subscribers both saw an increase.
So you can see, by getting to know who your readers are, you are able to make subtle changes that can make a huge positive impact in making your blog successful.
By providing advertisers with your demographics, they are able to decide whether their products/services will be a good fit for your readers. This helps them determine whether or not they should buy advertising space as well. Advertisers love demographics because they are statistical! HAHA, I made a joke. Okay…so moving on. They want numbers plain and simple and to see if working with you would benefit them.
THE DEMOGRAPHIC SURVEY
Some basic questions you might want to ask in your demographics survey:
- *) Age
- *) Gender
- *) Marital Status
- *) Education
- *) Family Income
- *) How many children
- *) Employment
Feel free to add any other questions that you think are appropriate but try not to make it too long. People are lazy and most often dislike surveys unless some incentive is included. Demographic surveys are anonymous and I encourage you not to do incentives because then you’ll rake in people who are not regular readers of your site(s). Your loyal readers will take the time to answer a few questions for you.
3 Resources to Create your Survey
These first two are paid for any responses over 100. Under 100, it’s free. They are very reputable companies.
And my favorite (because it’s free and I’m cheap frugal)
- 3) Google Docs
When in Google Docs, you simply click on New and then Form. Create your questions and go!
Demographics absolutely should be in your media kit. You will be helping your blog by learning more about your readers and providing advertisers good solid statistics that will show that you are serious about working with advertisers.